Global statistics have it that Europe and the Americas have the highest internet penetration and usage rates. Active subscription figures stand at 78 per 100 inhabitants. What this means is that your business is likely to witness an inflow of customers more from the online space than walk-ins. As a business, you should therefore adjust your sails and leverage on the power of digital marketing to enhance website traffic, generate qualified leads, and boost your conversion.
This is essentially the clarion call in the upcoming B2B Marketing Expo to be held in Excel, London on March 28th and 29th, 2017. This expo will be bringing together marketing experts and businesses seeking to explore and solidify their position through marketing. In our digital marketing stand, we shall have an SEO Google ranking expert together with who we shall explore among other areas keyword research and SEO ranking.
Keyword Research and Its Benefits
If your business has an online marketing component in the overall product promotion mix, you need to understand how to pick the best keywords for traffic generation and conversion. The digital marketing space is characterised by both short-tailed keywords and long-tailed keywords each bringing different results in search ranking.
Long-tail keywords are particularly beneficial to your business if you are establishing yourself as a great site to visit. This is because these keywords are highly descriptive, far less competitive and also convert the highest.
When doing your keyword research, you need to be particular about the tool you use, your choice of keywords not just based on the search volume, but also how well they fit into your content. They should be natural and highly searchable.
Search Engine Optimisation and the Key Essentials for Your Business
Apart from keyword research, you need a good grasp of search engine optimisation because this is the umbrella under which all the methods geared at enhancing your visibility take shelter.
There are technical aspects of search engine optimisation for businesses that will be covered at the B2B Marketing Expo in Excel, London on March 28th and 29th, 2017 including link building and on-page SEO. We shall take you through the process of building strong site architecture and clear navigation that will assist search engine spiders to quickly index your site.
Search engines basically look for:
- The quality of your content
- User experience
- Site speed
- Cross-device compatibility
- Internal linking
- Website authority
- Meta descriptions and title tags
- Schema markup among other attributes
Getting a Feel of Our SEO Process
As a digital marketing agency, we have established and proven processes in digital marketing that guarantee top results for our clients. Our process entails:
- Keyword Research – Here, we target the right keywords for your brand
- Content Plan – We don’t just generate content, but rather do an elaborate plan first which factors in quality and relevance.
- Content Writing – At this stage, we convert our plan into actual unique and quality content.
- Ranking and Follow Up Reports – These show you where you stand with respect to the ranking of your keyword phrases on search engines.
Therefore, we take this opportunity to extend an invitation to you for the B2B Marketing Expo which will take place in Excel, London on March 28th and 29th, 2017. Come and transform the way you do business through cutting-edge marketing technology!
We are also a competition for one company to have all their keyword research done, the full optimising of their website including any development work and any optimised content required. The total value ranges on the format of your current website, but the lowest amount that includes the full optimisation would be £500 plus.
Enter our competition below to have a chance of winning.
If you would like one of our experts to contact prior to the show please email us at firstname.lastname@example.org and mention these words, seo expert needed for our website.
Competation Entry Form