Small business owners often feel challenged when it comes to working their way through the digital world. Compared to their massive competitors, these businesses may not have comparable budgetary allocations and their marketing team is mostly lean. Such a combination of factors may spell failure for most businesses but for those that are careful to understand how to leverage their digital presence, they can still muscle out even their fiercest competitors.
The question then is, how can such small and medium sized businesses manage to outdo competition against all the overwhelming odds? The answer to this lies in their ability to boost website traffic and enquiries. Below are some of the tips on how you can do this come 2017.
Social Media Remarketing
Whether you are in the B2C or B2B industry, social media specifically Facebook and Twitter can give you amazing mileage. Through remarketing strategies, you can install Twitter and Facebook tracking pixels on your website and this ensures continuity in marketing to your site visitors long after they have left your website.
This is an excellent way to create return traffic to your blog or website. The good thing about social media remarketing is that you can do it even to small audiences of about a 100 visitors.
Building an Email List
Emails are an amazing tool you can leverage to drive traffic to your website. The first step is to capture as many emails of your prospective customers as possible. You can do this through newsletter opt-ins on your website or by giving away freebies such as eBooks, software downloads, and others in exchange for email addresses.
Once you have your list up and running, you can now start sending newsletters, offers, promotions, and run other campaigns which can help you drive traffic to your website.
Enhancing Your Blogging Cycle
The frequency with which you upload and share blog content with your audience determines the traffic that comes to your site. If you have been blogging once a week, you can try blogging twice or thrice per week and measure the resulting effect. Chances are high that your traffic will also increase because most of them are after fresh and reliable content.
To complement your blogging, ensure you conduct regular studies so as to establish what information your site visitors exactly are looking for so that you can deliver the same through your blog content.
Search Engine Optimisation
2016 has seen lots of SEO strategies unveiled, but 2017 is likely to be an even tougher environment for most small business marketers and SEO specialists. This is because most of the major search engines including Google, Bing, and Yahoo are likely to tweak the algorithms so as to enhance their user experience.
The best approach in search engine optimisation in 2017 is not about manipulating rankings, but delivering real value for your visitors. To do this, you will have to recheck your keyword selection so that you can only concentrate on keywords that are relevant to your business niche and those that you can rank more easily.
Effort should be expended on both onsite and offsite SEO because all of them matter when it comes to ranking. In case you suspect your website has been penalised, it is a time to do a complete SEO audit so as to check out what needs to be fixed to bring you back on the road.
Redesigning Your Website
The experience users have when they are on your website will determine a lot whether they will come back or even recommend it to others. For one, your website must be responsive because most web users nowadays use mobile gadgets and still want the same experience when they visit your website.
Also remember to include your contacts preferably at the top of your home page as well as at the bottom so that those looking to contact you can do so seamlessly. The same should apply to call to action buttons. Try this web design company based in Gloucester
Creating Product Videos
The modern day customers want things broken down for them. Creating videos and uploading them on your website can help you simplify and elaborate what your products are all about and this helps in increasing enquiries and even web traffic. Landing pages with videos embedded on them have lesser bounce rates than those without.
Although the above list is not exhaustive, it can help you start out on your journey to winning back lost traffic, gain new ones, and even enhance your enquiries in 2017 and beyond.