Traditionally, the primary objective of utilising SEO was to expose a worldwide audience to a website, regardless of time or place. Although, Facebook’s latest enterprise to enhance its local search proficiencies, which is somewhat a reaction to Google+ local – displays the comeback of localised directories as an effective method of pairing companies with a specific niche within their groups.
This newfound emphasis on targeting local audiences, as opposed to those from locations worldwide, has spawned many changes with the way that some solutions providers work. Some companies have begun to focus solely on local SEO, and enhance their website in order to rank well for local keyword phrases. It is plausible that this change in SEO tactics has come from the realisation, that there is significantly less competition for localised keywords and keyword phrases and that these search terms can bring large amounts of targeted traffic.
THE EVER GROWING INTERNET
The incredible expansion of the Internet and the changes in the way that Internet marketing is performed has posed numerous opportunities for entrepreneurs to provide consulting or advice. However, these opportunities are more exclusive to those entrepreneurs who have the prudence to make use of the best technology in the marketplace. Business to business (B2B) and Business to consumer (B2C) digital marketing has been growing at a steady rate of 10% annually.
Those who are tech-savvy buy professional software and various online programs, which are used to provide advisory and outsource services to corporate clients.
It is not too difficult for fresh college graduates to obtain a set of analytic tools, and advertise his digital consulting by way of a WordPress website. This type of scheme would not be too different from a CPA (Certified Public Accountant) firm leading audits for a customer who needs self-governing guarantees of key metrics. Innovators and visionaries are those who produce and trade. Those who are service providers use the technology in practice.
With regards to localised search engine optimisation, for smaller businesses to be able to generate referrals through online mediums, they will need to improve their visibility to upcoming predictions.
The Facebook Local Search app allows users to discover new products and services from businesses, which have been recommended to them based on their location, the type of product or service they are looking for as well as other factors such as social mentions. This directory program is being seen by some as an opportunity for monetisation through means of affiliate marketing and web-based trades.
It is by no means a mystery why the two big online companies Google and Facebook are putting emphasis on incorporating search technology that allows users to discover places, products, services and attractions near their own location. This recent demand for more localised search results has come from people no longer using the old Yellow Pages, which were the primary way people learnt about local companies in their area. Since then, the Internet has provided everyday people with the tools that they need to find any company local or delocalised.
However, despite this progression towards local SEO the Search Engine Journal has cautioned companies who are considering purchasing these services, due to the strict local algorithm that Google has.
In this day and age, where mobile platforms are all the range for accessing web-based content, the application of local SEO could potentially make or break many smaller businesses, especially when these small companies are not within close proximity to real estate or places with high traffic. Regardless of the various challenges small businesses face in the process of ranking highly on local web-based directories, the market still demands that small businesses do everything in their way towards building substantial integrity within their community.